Basma is one of the pioneers of the modest fashion social media scene, with over 13 years of experience shaping conversations in the space. As one of the leading Black Muslim modest fashion influencer in Europe, Basma is recognised for her clean yet colourful style and her ability to influence both culture and commerce.

 

Her work has spanned ambassador roles with Pandora and Next, as well as consulting brands on cultural representation and advising on how to reach and engage Muslim audiences with authenticity.

 

Basma’s recent brand partnerships include campaigns with Gucci, Bobbi Brown, Karen Millen and Selfridges x Tiffany & Co., cementing her status as one of the UK’s most trusted and aspirational fashion voices.

 

Beyond content, Basma hosted an Iftar event for Bicester Village, bringing her community together with one of the UK’s leading luxury retail destinations — showcasing her ability to connect audiences with brands both online and offline.